Branding & Logo Subtrack
Branding & Graphic designTo launch its subscription management app, Subtrack needed an instantly recognizable identity that could stand out without relying on visual complexity. The brief put the brand name first: the wordmark would carry most of its personality, while a supporting icon would provide a compact signature for digital and other uses.
My contributions
I defined a restrained but striking visual direction and designed a wordmark with typography as the main feature. I paired it with an icon built from simple geometric shapes, able to sit alongside the name or work on its own at smaller sizes. I developed light and dark versions, a deep green and orange palette, and mockups across communication materials. Together, these elements give the startup a coherent, legible identity that can move from the digital product to its public presentation.
Tools and technologies
- Adobe Illustrator
- Adobe Photoshop