La Jirafa - Visual identity
La Jirafa consulting Sarl • Freelance · 2022Created the logo and visual identity for La Jirafa, an accounting consultancy, featuring a giraffe in its natural colors and designed for use across different media.
Role • Tools and technologies
- Brand identity & graphic design
- Adobe Illustrator
- Adobe Photoshop
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Description
La Jirafa wanted the giraffe to be the defining symbol of its brand, with a specific requirement: show the full animal in its natural colors. The logo also needed to remain recognizable and reusable across a range of communication materials.
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My contributions
I designed the logo and its variations, prepared vector files and showed the concepts in context through mockups.
The result turns a specific illustrative brief into a visual identity that works beyond a single format.
