Crafterlity Identity & BrandingFreelance 2024SUBSTRACK
Crafterlity Identity & Branding
Branding & Graphic designCrafterlity needed an identity that expresses craftsmanship and the trust at the heart of its matching service. It had to remain recognizable across very different formats: an app icon, digital interfaces, clothing, vehicles and promotional materials. The goal was a consistent visual language for the brand's launch and everyday use.
My contributions
I contributed to the identity design and its graphic variations: the wordmark's construction, condensed, extended and reduced versions, an app icon, and applications on light and dark backgrounds. Mockups for clothing, a vehicle, a stand and outdoor advertising show how the brand works in real settings. The result is a reusable visual foundation for Crafterlity's website, app and communications.
Tools and technologies
- Adobe Illustrator
- Adobe Photoshop